How Google+ is used to Enhance your Marketing
Google+ also plays a major role in search engine optimization (SEO) by making it easier for marketers to show up in search results—yet another reason to include Google+ in your social media strategy. Here are the best tips for Google+ marketing.
Add Relevant Links and Keywords on your About Page
The About page is a great place to give a quick overview of your company. You can include links which lead to specific pages and services from this page, directing potential audience to the most important pages on your website.
It’s important to have a balance of marketing-savvy copy that’s also SEO-friendly. So you have to make sure to add information that customers want to know about your business.
You can also add links to specific pages and a contact form. Test and try different variations to see what works best for your company.
Be in Touch with your Customers using Google+ Events
Google announced the Events feature which allows the users to send out customized invitations to anyone regardless of whether they are Google+ users. It syncs with Google Calendar and shows up automatically when a user confirms for an event.
In addition to sending out invites to webinars, work functions, parties, etc., Google Events can also send out invites for Google+ Hangouts.
This could be the catalyst to get your company on board with Hangouts or increase the awareness and attendance of the events you’re already hosting.
- Be Active and Optimize for Best Search Results
Google’s Social Search results are more relevant when they take into account your social connections. That makes it important to include keywords within your posts so that they will show up in your followers’ search results.
Google’s search algorithm includes personalized search results specifically pulled from Google+ activity. The more relevant and content-based your Google+ posts are, the more search results you are likely to show up in.
- Find Relevant Customers and Conversations to Engage
The first rule for success within a community or social media networks is to engage in the relevant conversations that are taking place which add value when doing so. The success of your company within Google+ will be a direct result of how you engage from both your personal and business pages.
Here are two great places to find users and conversations to engage with.
Google+ shared circles directory: For your personal page, check out this Google+ shared circles database created by Chris Porter. It’s a fantastic list of Google+ circles based on industry.