Why to work on Off-Page SEO?
Search engines have been trying for decades to find a way to return the best results to the researcher. To do this, they take into account on-site SEO factors (described above), some other quality factors and off-page SEO.
Off SEO page gives them a very good indication on how other websites and users perceive the particular website. A website that is useful is more likely to have links from other websites; It is more likely to have mentions on social media (Facebook likes, tweets, + 1, etc.) and it is more likely to be bookmarked and shared among similar user communities.
What are the benefits of “off-page SEO” for the websites?
A successful off-site SEO strategy will generate the following benefits for website owners:
Increase rankings – The site will be higher in SERPs and this also means more traffic.
Increase PageRank – Page rank is a number between 0 and 10 that indicates the importance of a website in the eyes of Google. This is the system invented by Larry Page (one of the founders of Google) and one of the reasons why Google has succeeded in showing the results most relevant to the researcher. Page rank today is only one of the 250 factors that Google uses to rank websites.
More Exposure – A higher ranking also means greater exposure because when a website ranks in the top positions: it gets more links, more visits and more social media mentions. It is like an endless sequence of events where one thing leads to another, then to another, and so on.
Link building is the most popular SEO method. Basically by building external links to your website, you try to collect as many “votes” as you can so you can bypass your competitors and rank higher. For example, if someone likes this article and references to its website or blog, then it’s like telling search engines that this page has good information.
Over the years, webmasters have been trying to create links to their websites so that they are higher and they “invent” a number of ways to increase the number of links. The most popular means were:
Blog Directories – Something like the yellow pages, but each entry was a link to a website
Signatures Forum – Many people commenting on forums for the sole purpose of getting a link to their website (they have included the links in their signature)
Comment Link – The same concept as the forum signatures where you comment on another site or blog in order to get a link back. Worse yet, instead of using your name, you can use keywords instead of writing “comment by Anna,” you wrote “Home made remidies” or something similar.
Article Submissions – By publishing your articles on an article directory, you can get a link back to your website. Some article submission websites have only accepted the unique content while other directories have accepted anything from the articles of rotation to the articles already published.
Link Exchange Modes – Instead of trying to publish content, you can get in touch with other webmasters and exchange links. In other words, I could link your website to mine and you could do the same. In some cases, you might even make more complicated exchanges by making a three-way link, in other words I link to your website from my website but you link to my website from a Different website.