Big Changes in Google Adwords
Changes in Google Adwords
- Expanded Text Ads Get Double Headlines & More Characters
Google eliminated right side ads from the desktop SERP in February so that you can create a extra unified Google experience across devices. Now textual content ads are about to undergo a giant alternate.With new, improved text advertisements, headlines are about to get much larger – advertisers will soon be ready to have two 30-character headlines, up from a single headline of just 25 characters. In early testing, Google found this change dramatically expanded CTR – with the aid of as so much as 25 percentage.
- New Responsive Display Ads
Get ready for more new Responsive Display Ads. Soon you will just have to give Google a URL, headline, description, and image, and Google will create new responsive display ads for you.This is quite cool due to the fact that it’s a pain to create ads for all of the different codecs (skyscraper, leaderboard, rectangular, rectangle, etc). Google is getting rid of this hassle with Responsive Display ads – they will determine the fine format for your advert relying on the place it is being served.
- Better Measurement of In-Store Conversions
You know people are clicking on your AdWords ads and this is driving traffic to your local business, but how much exactly? AdWords can now help more businesses bridge the gap between the digital and physical worlds by measuring in-store conversions.Technically this isn’t “new” (Google says more than 1 billion store visits have been measured so far in the past two years), but it’s still a pretty big deal. Soon in-store conversions will become more widely available to more types of businesses, which is critical considering 90 percent of sales will happen in stores, as opposed to online.The beautiful part is that Google simply looks at phone location history to determine whether the person who searched and clicked on your ad ended up walking into the store.