What are Adwords Ad Extensions?
Ad extensions provide additional information and allow users to act directly from the search results. During intense-rich moments, extensions give more importance to your ads and allow you to get more clicks and valuable interaction with users, such as calls, messages etc. Ad extensions make your ads more attractive, often at a lower cost per click than the cost of moving up a position. In this guide, we will discuss aspects of the AdWords ad extensions you need to know when managing your account.
How these Ad Extensions work?
AdWords displays one or more extensions with your ad when it calculates that the extension (or combination of extensions) will improve your performance and that your ad ranking will be high enough to appear. Adding an extension does not guarantee that it will show up with your ad, but you can keep track of the appearance of your extensions on the Ad Extensions tab. Since AdWords requires minimal ad ranking (considering your extensions) before displaying the extensions, you may need to increase your bid or the quality of your ad (or both) so that your extensions ‘Display. Learn more about why extensions do not appear with your ad.
Automated extensions: AdWords displays and creates automated extension formats when it predicts that they will improve your ad’s performance. No configuration required; the option to create automated extensions does not appear in the drop-down menu on the Ad extensions tab.
You can extend your AdWords campaigns by dynamically associating your business address with your ads with location extensions. In addition to the description lines and URL that appear in your ad text, your ad may also contain the name, address, and phone number of your business. Whether you have several showcases that you would like to promote locally, or a single showcase, location extensions can help attract customers that may be just around the corner and those looking for a business in a region they plan to visit soon.
Ad Sitelinks Extensions
Sitelinks on ads are an AdWords feature that provides you with additional links to pages beyond the landing page of your ad. As shown in the image below.
With call extensions, it’s easy for customers to call you directly from your ad and better understand the value of your campaigns by measuring phone calls generated by your ads.
Call extensions are a type of ad extension, an ad feature that allows advertisers to include additional information about their businesses and to offer their text ads. In the case of call extensions, this additional information is the telephone number of your company.
The callback extensions are similar to sitelinks, but without the links. Google recommends advertisers use reminder extensions to draw attention to unique points of sale and important details and benefits on the product. You can set up to four captions in your ad, limited to 25 characters each, and have at least two captions to display.
Call extensions can be used with other ad formats, such as sitelinks, and are created, scheduled, and managed in the Ad Extensions tab. You can add captions at the account, campaign, or ad group level, which allows you to use general account-level or campaign-specific information and captions for each ad group.
The last idea of Google is Review Extensions. These extensions give you the opportunity to share positive reviews, testimonials or rewards below your standard text ads. As with all AdWords extensions, enabling revision extensions makes your ads wider and more visible, which gives you more chance to convince a search engine user to click.